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Published on:

25th Aug 2025

Cracker Barrel Goes Woke

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Cracker Barrel’s CEO just announced a new logo and rebranding effort, and the backlash has been swift—especially from conservatives who say the company has abandoned its roots. In this episode, Reed Uberman unpacks what the changes mean, why so many customers are upset, and how this ties into the bigger cultural conversation about corporations going “woke.”

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About the Podcast

Indie Thinker with Reed Uberman
Think For Yourself
Realize the main stream media is broken? Looking for alternative places to stay informed about the most important topics of our day? Look no further. Indie Thinker with Reed Uberman hosts fascinating conversations with key thought leaders on the subjects of culture, causes, politics, and faith.

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About your host

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Reed Uberman

Reed Uberman is the CEO of Indie Thinker media and the host of Indie Thinker. He's a cultural apologist, author, and content creator. His passion is to help people become informed on the topics that matter most so they can speak up confidently.